August 2023 – Something Smart

Neighborhood Outreach Marketing

Neighborhood Outreach Marketing (NOM) was developed with an understanding of three truths:

While word of mouth is still the best form of advertising, the bigger the base the faster the word will spread.
Your base of core customers typically come from your surrounding neighborhood*.?
Neighborhoods can be diverse. It’s best to focus on the areas of your neighborhood that will be more drawn to your business and have the disposable income to spend there (your target market).

NOM uses these truths to optimize your advertising dollar, bringing you outstanding ROI, near immediate results, and budget flexibility. (See cost structure here.)

Based on typical response rates, in most cases, if you are a brick-and-mortar location, you can expect to recoup your investment with your new customers? first visit and realize many times more than your investment when considering the lifetime value of those customers. And that?s not even considering the other customers they will inevitably bring in with their word of mouth.

In the case of service-based businesses such as housekeeping, lawn care, pool maintenance, pest control, etc., a single new account generated from NOM can far exceed your advertising investment. Not only that, but since your new clients will be in the same compact geographical area, your route will be optimized, and you will have less drive time between accounts. I?m sure we don?t have to explain to you how much drive time presents a significant opportunity cost. Add the cost of gas and vehicle maintenance, and you will not only be increasing revenue but also lowering your costs with NOM.

(*Note: For service-based businesses it’s generally best if your initial customer core comes from a fairly tight geographical area to lower travel related and other opportunity costs. You can then spread your service area neighborhood by neighborhood from there.)

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ABOUT US

While we opened for business in 2006 as a website design and development company, over time Something Smart evolved into a broad-based provider of marketing materials, services, and strategies, specializing in small to mid-sized businesses as they initially begin operations or open new locations.

Our biggest increases in size and scope have come during the toughest times, as we expanded our skills and service offerings to fulfill the needs our clients were struggling to have met. Since we have both started at modest size and subsequently experienced growth, we understand what it’s like to start small and know what it takes to flourish.

Our Philosophy

To borrow a phrase from engineering, a house will only stand if it has good bones. We’ve found that the same goes for businesses, both structurally and operationally. With that in mind, here are three philosophical pillars on which our business is built:

Pillar One: Listen to understand.

It’s common for people to enter into communications and meetings with preconceived notions of what the solution should look like. That’s human nature, and frankly, forethought should be expected. Unfortunately, during those communications, too often people listen to respond — to defend their own preconceived ideas — instead of listening to understand the individualized needs of the client they are communicating with.

At Something Smart, we recognize this and diligently work to remove “listening to respond” from our mindset. We understand that putting ourselves in the client’s shoes, understanding their perspective, and having a genuine concern for their individual needs or frustrations is the only way for us to provide superior service and truly meet their needs.
Pillar Two: Work with a sense of urgency

How many times has it seemed that companies you’ve dealt with have gone at their own casual pace when you need results ‘now’? That will not happen with Something Smart.

At Something Smart, we have a well-developed sense of urgency. And we only hire people with well-developed senses of urgency. We understand that our clients want results, and they want those results as quickly as possible. We know they have a checklist of a hundred things to do, and if we can check off our to-do for them, they have one less thing to worry about.

We also understand the difference between work being done with a sense of urgency and work being rushed. And that difference is quality. While we work with a sense of urgency, we maintain excellence by double-checking and peer reviewing our work to ensure that all the ‘t’s are crossed and ‘i’s are dotted on our deliverables.
Pillar Three: Treat every client as a partner.

We at Something Smart recognize that the small to mid-sized businesses we provide services and materials for may not have fully developed marketing departments. We realize we need to act as if we are a part of their business and that their success is our success. With that in mind, we must act and react like we are partners.

In doing so, we will treat our client partners with respect and professionalism. That involves being courteous, respectful, and maintaining a positive attitude while interacting with them.

While we actively listen to understand our client partners, the first thing we recognize is our clients know their businesses much better than we do. What we bring to the table is our advanced knowledge of marketing. We feel the best chance for success is to combine our clients’ expertise and our expertise, working together as partners.

We believe the best way we can create positive customer experiences, build trust and loyalty, and establish a reputation for providing exceptional services and deliverables comes from focusing on these three primary pillars. Our successes are closely tied to our clients’ successes and their experiences with us. We consider this in everything we do.

Contact us now using the form below if you would like to set an appointment that best fits your schedule. If you have questions or would like a more formal contact that allows you to send more detailed information about your inquiry. please use the “Contact” link in the top menu.

Neighborhood Outreach Marketing

SERVICES

ABOUT US

Our Philosophy

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