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Neighborhood Outreach Marketing

 

So you’ve started your business and it’s time to be pro-active about reaching out and getting your customers. That means it’s time for Neighborhood Outreach Marketing (NOM).

 

Neighborhood Outreach Marketing (NOM) was developed with an understanding of three truths:

 

  1. While word of mouth is still the best form of advertising, the bigger your base, the faster the word of mouth will spread for you.

  2. Your base of core customers will typically come from your surrounding or nearby neighborhoods*. 

  3. Neighborhoods can be diverse. It’s best to focus on the areas that will be more drawn to your business and have higher disposable incomes to spend at your business (your neighborhood target market).

 

NOM uses these truths to optimize your advertising dollar, bringing you outstanding ROI, near immediate results, and budget flexibility. (See cost structure here.)

How It Works

 

We leverage the postal service’s every door offering, consulting with you to optimize it both for your business and for specific pockets in the neighborhood(s) surrounding your business’ target location. Postcards are then designed, printed, and delivered to every address in the neighborhood pockets chosen based on our consultations. This consulting and optimization leads to higher response rates from customers with higher potential lifetime values for your business.

 

Pricing

NOM Consulting $200

Research and consulting session to optimize Neighborhood Outreach Marketing

$100 of this fee is credited to your NOM purchase.
Increases both customer response and spend rates, enhancing your return on investment.
Book free pre-session
NOM 0-499 Addresses $0.79/ea

Per piece, 0-499 addresses. Printing, prepping, delivering Neighborhood Outreach Marketing.

Per card rate, 0-499 deliverable addresses.
6.25″ X 9″ postcards**.
Standard timeline: 3 weeks from layout approval.
Expedited timeline: 1 week from layout approval. Additional $0,10 per address.
NOM 500-999 Addresses $0.69/ea

Per piece 500-999 addresses. Printing, prepping, delivering Neighborhood Outreach Marketing.

Per card rate, 500-999 deliverable addresses.
6.25″ X 9″ postcards**
Standard timeline: 3 weeks from layout approval.
Expedited timeline: 1 week from layout approval. Additional $0,10 per address.
NOM 1000+ Addresses $0.59/ea

Per piece 1000+ addresses. Printing, prepping, delivering Neighborhood Outreach Marketing.

Per card rate, 1000+ deliverable addresses.
6.25″ X 9″ postcards**
Standard timeline: 3 weeks from layout approval.
Expedited timeline: 1 week from layout approval. Additional $0,10 per address.
Design Services From $199

Includes any design, layout, content creation, or other miscellaneous IP services.

Five design styles per project, based on your unique business, delivered within a week.
Unlimited design revisions once initial design is chosen
Deliverable includes high-resolution file pack and copyright certificate.

Return on Marketing Investment

 

Based on typical response rates, in almost every case, if you are a brick-and-mortar location, you can expect to recoup your initial investment with your new customers’ very first visit and realize many times more than your investment when considering the lifetime value of those customers. And that’s not even considering the other customers they will inevitably bring in with their word of mouth.

 

In the case of service-based businesses such as housekeeping, lawn care, pool maintenance, pest control, etc., considering typical annual billings from one client, a single new account generated from NOM can far exceed your advertising investment. Not only that, but since your new clients will be in the same compact geographical area, your route will be optimized, and you will have less drive time between accounts. We don’t have to explain to you how much drive time presents a significant opportunity cost for you, when you could use that time servicing more clients. Add the cost of gas and vehicle maintenance, and you will not only be increasing revenue, but also lowering your costs with NOM.

 

(*Note: For service-based businesses it’s generally best if your initial customer core comes from a fairly tight geographical area to lower travel related and other opportunity costs. You can then spread your service area neighborhood by neighborhood from there.)

 

(**Postcard sizes range from 6.25″ X 9″ to 12″ X 15″. Postcard size may impact pricing.)


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