Businesses give away promotional items for several reasons:
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Brand visibility: Promo items with the company logo create brand awareness and visibility among recipients and those around them.
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Customer loyalty: Free gifts foster a positive relationship with customers, encouraging repeat business and brand loyalty.
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Marketing: Promo items act as tangible marketing tools, reminding customers of the business and its offerings.
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Trade shows/events: Freebies attract visitors to booths, increasing engagement and potential leads.
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Employee morale: Promotional items can also be given to employees, boosting morale and a sense of belonging.